BYPC and Sainsbury’s cycled 265 miles!

In celebration of their new Charity partnership, Sainsbury’s Braintree and The Braintree Youth Project Charity (BYPC) cycled 265miles in five hours, without even leaving the Sainsbury’s store, raising over £250 for the Charity.
Supporters and volunteers of BYPC along with staff members from Sainsbury’s, spent Saturday 27th July, cycling on exercise bikes in the front entrance of the Sainsbury’s store in order to promote and raise money for Braintree Youth Project Charity.

Back in June BYPC was chosen by a colleague council at Sainsbury’s to be their local charity for 2013-2014. The Sainsbury’s Local Charity scheme gives customers and colleagues the chance to work together to support a local cause at the heart of the community, giving their customers an opportunity to play an important role in helping the most vulnerable people in their town. This partnership allows BYPC a year of fundraising with the support of Sainsbury’s and their staff.

From the hours of 9-4 on Saturday there were consistently two people on exercise bikes peddling hard to reach a target of 224 miles (the distance between London to Pierrefitte, the twin town of Braintree). There were over 20 people cycling in total, including Jennie Roughan, the chair of BYPC, Chloe Bond, the Youth Centre Manager, young people from the youth centre, Rob Thorpe, PR at Sainsbury’s and Bruce, an Operations Manager at Sainsbury’s. There was a great atmosphere and partnership between all, with Sainsbury’s customers keen to get involved and to find out more. The total amount of miles cycled was 265, which raised over £250 for the Youth Project.

Rob Thrope, press officer at Sainsbury’s commented “What an amazing day! On behalf of Charity partnership, I would like to thank everyone who took part in the launch of BYPC as our local charity, especially the volunteers and staff members who cycled. It is always fantastic when individuals come together for a common cause and work together in harmony. The opportunity to inform the public of our local charity and its aim to enhance the opportunities for the young people of Braintree encouraged all of us and we are looking forward to the next fund raising activity with our partners. Thank you everyone”

A fun and enjoyable day was had by all and the money raised will go to a great cause. If you want to find out more about Braintree Youth Project Charity, you can visit their website: or get in contact by either calling 01376 344407 or emailing